September 11, 2010 - Ottawa, ON

Watch for the Fromm Family Pet Food booth at this Dock Dogs event, sponsored by Critter Jungle and Fromm. Prizes, Silent Auction, Games, Demos. Fun for the entire family. Location: Rideau Carleton Raceway. 4837 Albion Road, Ottawa. Or visit taketheplungeottawa.com. All proceeds will go to 8 local rescues.

August 30, 2010 - Ottawa, ON

Fromm is a supporter of local animal rescues and has recently donated hundreds of pounds of pet food through our Feed Forward Program on specific demo days. 

JOIN US at these Special Retailer Events!

Pooch Photo Event Calendar 2010
11:30am till 3pm

Sept. 12 / Bark & Fitz / 4100 Strandherd Barrhaven

Sept. 25 / Global Pet Foods  / 1176 Bank Street Ottawa

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Oct. 2 / Little Critters Howl A Ween Event/ Gloucester Mall

Oct. 17 / Bark & Fitz / 4100 Strandherd Barrhaven

Oct. 23 / Critter Jungle “Howl” A Ween Event / 1405 Carling Ave Ottawa

Oct. 30 / Little Critters “Howl” A Ween Event / Billings Bridge Shopping Centre

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Nov. 6 / A Guy, A Girl, 2 Dogs and a Cat  / Pets and Santa Event  207 Dalhousie Street Ottawa

Nov. 13 / Pampered Pet / Pets & Santa Event / 2446 Bank Street Ottawa

Nov. 14 / Bark & Fitz / 4100  Strandherd Barrhaven

Nov. 20 / Urban Paws / Pets and Santa Event / 1183 Midland Ave in Kingston 10 - 3:00


Nov. 27 / Little Critters / Pets & Santa Event / Billings Bridge Shopping Centre

Nov. 28th / Stacey’s Pet Dept Pets and Santa / 805 Sydney Av in Cornwall

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Dec. 4 / Critter Jungle Pets and Santa Event / 1405 Carling Ave Ottawa

Dec. 5 / Bark & Fitz / 4100 Strandherd Barrhaven

June 4, 2010 - Toronto, ON

With Four-Star Entrées, you can introduce your pet to a diet of diverse flavours – a new one each day or each week without concern of stomach upset.  This diet offers greater protein, a more diverse and complete nutrient intake and is a safe alternative to a diet based on the same food every day. You don't eat the same thing every day - why should your pet? Try the Fromm Four-Star Rotational Diet™  and spice up your pet's life! Visit our booth at Woofstock for more details and samples! In Toronto June  12 ,13th 2010.

June 4, 2010 - Ottawa, ON

Committed to the working dog Redpaw products are driven by the dogs performance as the number one factor in product development. Working with sled dogs (one of the hardest working dogs around) as the research and development animal, Redpaw has developed food and treats for athletic, and working dogs (i.e. agility, hunting, sporting, police) with the proper nutritional balance that allows them to excel and reach their full potential.

March 19, 2010 - Ottawa, ON

Each can of Performance Pet contains wholesome, natural protein, combined with a proprietary vitamin and mineral mix, antioxidants and Omega fatty acids — all uniquely formulated to bring out the best in your dog or cat.“Performance pet food is perfect as mouth-watering toppers or as delectable, standalone meals”, says Doug Boucher President of Tri-Natural Products, the Master Distributor in Canada. “This is one of a few canned foods that completely meets the AAFCO standards for a complete and balanced meal.”

With 14 varieties available for dogs and cats, you can choose between 100% natural patés or 100% grain-free stews. Special care has gone into the formulation of succulent flavours like Chicken & Seafood, Beef & Turkey and Salmon & Ocean Fish. These are flavours even picky eaters will love!
“We know there are Canadian pet owners looking for an ultra-premium canned food made with human-grade ingredients”, says Boucher. “We encourage them to try Performance”.

March 17, 2010 - Nome, Alaska

2010 Iditarod Champion Lance Mackey with lead dogs Rev and Maple. Maple received the 2010 Iditarod Golden Harness award this year.

April 19, 2010 - From Lance Mackey's Facebook page: 

"Did you know that on this year's Iditarod the meat that I feed my dogs thawed out at the checkpoints, so I opted not to feed it to my dogs. Instead, I ran them completely on Redpaw Dog Food.

This says a lot about Redpaw, and I'm not just saying that...it says a lot about how good the product is!

To learn more about Lance and his dogs visit www.mackeyscomebackkennel.com

January 31, 2010 - Ottawa, ON

TrueBlue Health & Beauty products were recently featured on the popular web site RuckusRules.com. They said “Their TrueBlue line of products is amazing!”  

Ruckus writes "They are all natural and have limited ingredients.  All of which mom could pronounce! My mom insists that all of the fur-kids in this house smell good so she is always searching for products that she thinks are safe for us but ones that also work good.  Whelp, you guessed it, TrueBlue to the rescue."

July 14, 2009 - Ottawa, ON

On line buzz for TrueBlue keeps growing!! TrueBlue all-natural, botanical pet grooming products were recently written up on DAILY CANDY. If you're not familiar with DAILY CANDY, it's a very popular fashion/trend/product web site-in fact it's so successful that it was acquired by Comcast last year. DAILY CANDY has a subscriber list of 2.8 Million people who receive a daily email blast with the latest trends and products.

Here's what the highly regarded editors at Daily Candy had to say about TrueBlue in their "In Dogs We Trust" article: "Friends pamper each other. TrueBlue has a line of gentle, high-quality grooming products that are hypoallergenic; biodegradable; and free of detergents, sulfates, parabens, or artificial colors. The shampoos; conditioners; and eye, ear, and teeth wipes are nice enough to use on yourself." To see the whole article, use the link below, then scroll down just a bit to see TrueBlue www.dailycandy.com/everywhere/article/43484/In+Dog+We+Trust

If you would like more information on TrueBlue, please visit your local pet specialty retailer or give us a call at 1-800-267-6028.

June 9, 2009 - Toronto, ON

Thanks to those of you who made a purchase at the TRI-NATURAL PRODUCTS Booth at Woofstock. We Will  Be Donating 40 CASES OF FROMM FOUR-STAR CANNED ENTREES TO THE MISSISSAUGA HUMANE SOCIETY. The homeless animals will thank you. MHS is 100% volunteer-run. www.mississaugahumanesociety.com

March 27, 2009 - Nome, Alaska

The 38-year-old son of 1978 Iditarod champion Dick Mackey crossed the finish line Wednesday in the 1,100-mile Iditarod Trail Sled Dog Race hours in front of the competition, joining an elite group of only two other mushers to put together three consecutive wins. Mackey became the third musher in the race's 37-year history to win in three consecutive years, joining Susan Butcher (1986-88) and Doug Swingley (1999-01). Sixty-seven teams began the Iditarod more than a week ago in Willow, about 50 miles north of Anchorage. Ten teams scratched or withdrew. Redpaw Performance Dog Food is Lance Mackey’s choice of food for his team of sled dogs. 

"From the middle of the pack to world-record performances only after switching over to Redpaw." - Lance Mackey

March 19, 2009 - Ottawa, ON

In fact we’ve been selected by Distinctive Assets to be one of the products in their Earth Day LA program. Distinctive Assets is the company that puts together gift bags for high-profile events like the Oscar, Grammy, and Emmy awards. To celebrate Earth Day, Distinctive Assets is putting together special Gift Bags of their favorite Green products, including True Blue, to be given to high profile celebrities who are involved with environmental issues. Celebrities that will get the gift bags include Leonardo DiCaprio, Justin Timberlake, Eva Longoria, Tobey Maguire, Ellen DeGeneres, Tyra Banks, Tina Fey, and many more. This will be great exposure for TrueBlue! 

We’ve also been awarded the GreenCupboards certified seal. GreenCupboards is an online retailer that carries only the highest quality, green products. The seal is awarded to products that pass their stringent tests for ingredients, toxicity, efficacy, manufacturing processes, and packaging.

March 19, 2009 - Ottawa, ON

TrueBlue is participating in the Petchitecture charity event which raises money for PAWS. PAWS is a terrific organization that helps people struggling with financial difficulties and illnesses to stay together with their beloved pets. TrueBlue is donating special gift packs for the Silent Auction at the Petchitecture event.

October 8, 2008 - Ottawa, ONFor the love of four-legged friends, Tri-Natural Products has joined the Become A Hero Campaign to help promote six rescue organizations in the Ottawa area. The organization is aimed at promoting humane education, coordinate fundraising efforts, and support animal welfare activities throughout the National Capital Region.

September 22, 2008 - California

The recent Disney favourite, Beverly Hills Chihuahua, has hit the box office with a smash and True Blue Health and Beauty products are seen in the film - a live-action and animated picture about a pampered Chihuahua named Chloe from Beverly Hills. TrueBlue Shampoo was also written up in BARK magazine, described as "good enough to eat".

March 18, 2008 - Nome, Alaska

World Champion Lance Mackey wins first ever back to back Yukon Quest and Iditarod Championships but the once touted impossible feat scores with added veterinarian's "humanitarian touch" in dog care. You could say that reigning champion, Lance Mackey, has scored his version of the triple crown in dog sports. Lance and his dog team achieved what experts once considered "impossible". They won the grueling 1000 mile Yukon Quest and the 1100 mile Iditirod Trail Sled Dog Race championships. Both are very prestigious dog sports events. As if that wasn't enough, Lance was honored by the veterinarian's "Humanitarian Award" for his outstanding dog care. And all in the last six weeks. Dog owners all over the world - with or without "mushing" experience or interest - should take careful note here. The theme is "success and performance" coupled with "superior dog care". According to Lance Mackey, there is no "secret" here. Both superior dog care and superior dog performance are possible in the Redpaw Poweredge approach to dog care nourishment. "This isn't just about mushing. It's not even about dog sports. It is about the extraordinary dog care breakthrough achieved here", according to Lance himself. Until Lance and his dog sled team achieved this milestone, no one believed it was possible to win the two championships, much less back to back. Now, all dog sports - and dog care enthusiasts - will do well to comb every detail of Lance Mackey's "secret". Mushing dogs are bred for this rigorous "sport of dog sports". This kind of canine athletic performance sets standards long needed for thorough studies in dog care nutrition in general. The grueling 1000 mile Yukon Quest - one of the most demanding in all dog sports - tests dog care and performance to the max. But, to turn about in less than two weeks with the same dogs and win the prestigious 1100 mile Anchorage to Nome, Alaska, Iditarod, was considered impossible by experts. What's Lance's "not-so-secret" approach? A very special dog care program, now available to every dog owner. Hence the award offered by veterinarians who oversee the event and are familiar with dog sports. It's no secret that the "double win" by Lance and his dog team utilized the Redpaw formula for dog care. Just last year, five of the first ten winners of the 2007 Iditirod championship alone used Redpaw in their dog care preparations. It appeared a new standard for dog sports, working dogs and dog care in general was in the making. But, this year was the first "Double - Double" as they call it in the mushing world. Lance and his team won the Yukon Quest and the Iditarod Trail Sled Dog Race again back to back. That's two years in a row. It wasn't supposed to happen once. The world of dog sports has now achieved a first ever milestone. Taking nothing away from Lance Mackey, a highlight to the story was what the veterinarians saw in Lance's performance. They honored him with their prestigious award because they were impressed by his singular approach to dog care. Lance uses Redpaw to provide what he believes is "proven nutritional performance for dog sports". It is the cornerstone of his dog care program.